Shelley Polansky BBB

Shelley Polansky, BBB president/CEO

It’s a given customers will be spending money during the holidays, but what can retailers and other businesses do to maximize their sales and market their brands to see increases in revenue?

First, they’ll need to consider their digital marketing strategy to garner sales from online shopping – last year, small businesses saw a 26.6% jump in online sales over the holidays.

Shelley Polansky is president/CEO of BBB Serving Northern Colorado and Wyoming.

comments powered by Disqus